20 Reasons Why Information Touch Kiosks Are Great For Your Business
Nowadays information drives every of our decision. Without information, we are paralysed to do anything. We cannot take action and the only action we can take it is to look for information itself !
That’s the very reason we cannot live without our smart phone. Information is like “oxygen” to our brain.
Information Touch kiosk is like a local guide
While most information can be searched online, some are best served locally and right now. Example walking into a company or retail shop. Wouldn’t it be nice to have a kiosk in front of you telling you everything you need? The information kiosk would act like a local guide. It would prepare all the information beforehand as it knows what a visitor like you would need right now.
Information is available at a click of a button from your phone but most times people would rather interact with something new or interesting around their environment and that is why informational touch kiosks are getting popular.
The typical types of kiosks are wall mounted, standing, merchant, outdoor rugged and pedestal kiosks.
We mention one reason why information touch screen kiosks are getting popular but there are a few more. Lets get into it.
Here are the 22 reasons for the popularity of information touch kiosks:
1. Touchscreen Kiosk is Friendly
Touchscreen kiosk is very user friendly and sometimes new technology can be daunting for some. You need something that people will use willingly. With a touch screen, they can easily navigate through the information using their fingers. There is nothing to learn. All they need is to have a question in mind and they can key into the kiosk.
2. Display your information visually with appeal
With a good display size, the kiosk can make words and media look visually appealing. The text are made clear, images are big and video can stand out in users’ eyes.
3. Help customers make informed decisions
An information kiosk can contain every piece of information that a customer would need to make his purchase. You can throw every piece of relevant content into the kiosk and let your customer make the decision.
4. Increase customers or users’ engagement
An information touch kiosk can engage a user for a long time. As they search or read an article, the next relevant article or video is waiting for them below. The process goes on and on until they are satisfied
5. Expand sales capacity and growth returns
A kiosk can serve any number of customers in many different roles. They can be a receptionist, a marketer, a sales person, a after sales person and a checkout counter. It is similar to hiring multiple staff for a one-time cost.
6. Information is easy to navigate
Instead of piling multiple brochures or product guides in your store, your kiosk can store your entire inventory and explain your products in an interactive manner.
Customers can easily search for information on your products in a structured manner.
7. On demand customer service
Engagement is the number 1 factor for sales and retention. If your customer is not engaged, they will likely leave for your competitor. Your customer can easily interact with a touch information kiosk on the front end. They will be engaged either visually or intellectually first.
8. Eliminates tedious repetitious tasks
Everyday your customer will be asking or doing the same repetitious question or task in your store. You can leave those jobs to the kiosk while your staff can work on the important and unique tasks.
9. Dynamically update content
You can change your information on your entire inventory and reflect the changes to your clients instantly using the kiosks. There is no manual printing and less errors due to multiple source of information. All information available to your customer are available through one platform. As you update the information, all kiosk platform including your internet platform will have the latest information.
10. Merchant Features
The modern kiosk now can perform multiple merchant features of different equipments. You will be able to make all kinds online transactions required by a merchant.
Some examples are :
- Receipt or Ticket Printer
- Credit Card Reader
- Act as Point-of-Sales (ability to accept and process payments through an internet )
- Placing food and other purchase orders
- Automated checkout
- Increase sales with easy upselling
- Advertising special promotions and other events
11. You can advertise new products or services for your business.
With one point of contact using your information kiosks, your customers will have their eyeballs on them.
You can then easily display your new products first on your kiosk. That will ensure your customers will see your new offering immediately when they access your kiosk. That leaves the door open for different sales tactics.
Such as using high converting media like videos to entice them to buy immediately through a discount voucher.
12. Reduce Staffing Costs
Employees will not have to answer the common questions from customers. They can interact with your information touch kiosk. Your kiosk can guide your customers through the entire sales process if you wish. Your employees can focus on other important tasks such as upselling or attending to your vip customers.
13. Get genuine feedback
It can be difficult to get genuine feedback face-to-face. This is where the information kiosk can do the job. Your customers can choose to leave their feedback anonymously. You can also provide discount voucher in return for their valuable feedback.
14. Data Analytics
One of the most important feature you can get from an information kiosk. You get data metrics from your customers’ interaction. You can track how your customer interact with the products on the kiosk. You can track their purchase history , how effective your marketing is and etc.
You can use those data to further improve your marketing and sales. Ultimately, you will understand what your customers are more interested in.
15. Low maintenance costs
Kiosks are generally big computers. They usually don’t need any repair or most upgrades are free. Most of the costs are upfront.
16 Flexibility Positioning
Information touch screen kiosks can be placed indoor or outdoor depending on your needs. Some of the common outdoor kiosks include wayfinder, interactive guide or directory in parks and local attractions.
17 Available 24hours a day
These hardworking guys never take a day off. They can work their butts off without complaining. They are virtually your 24/7 most loyal staff working on steriods. You never have to worry about being under staff.
https://www.youtube.com/watch?v=iEt-Cwm6kOc
18 Technology drives value
A company that embraces technology always look cooler, better than one that doesn’t adopt technology. It is simply the way society looks at things now. By adopting the latest technology such as information touch kiosks, it increases the value of your brand. It sends a message of openness, up to date and functionality to your customers that and you care about them and their needs.
19 Turn your kiosk into a Wi-Fi Hotspot
You can add a Wi-Fi hotspot to it as a way to attract more people to your information system. It will attract more traffic to your kiosk; the more people that stand around it the more others will notice your advertisements and your business
20. 24/7 Advertising
The kiosk can act as your salesman even when your shop is closed. Your customers can interact and find out more information about your business or products anytime of the day when they are walking past your shop. You can also brand your kiosk to attract the walking customers.
As you can see there are many ways that an information touch kiosk can help your business grow and improve.
It is a trend that keeps on growing in business and will continue to grow as this technology is the future of successful business and marketing.